Paramount will soon be offering Public Information training, workshops, and drills for customers. These offerings are available on a limited basis as of March, 2025 upon request.
What is Public Information?
Public information is a vital function in both daily and disaster operations that contributes greatly to citizen awareness, saving lives and protecting property. Public information entails the processes and systems that enable effective communications with various target audiences.
The 95/5 Concept (FEMA)
Like most emergency management professionals, a dedicated public information officer will often undertake a variety of activities while in a non-emergency posture.
The 95/5 concept directly correlates to the non-emergency and emergency ratio of PIO activities. Inevitably, about 95% of the work PIOs perform will be completed in non-emergency times, while typically about 5% directly related to incident response or recovery.
The activities a PIO engages in during a non-emergency posture (95%) has a significant impact on how successful they will be in the 5% spent in emergency response and recovery. The PIO program series focuses on both parts of the 95/5 ratio to ensure that a successful PIO can implement communications strategies to the whole community to deliver the right message to the right people, at the right time. And to help people before, during and after emergencies.
SERVICES:
- Basic PIO – Public Information Awareness and Basics (Available)
- Advanced PIO – Advanced Public Information Officer (Available) [Workshop Component]
- Executive PIO – Executive Public Information Officer Program (multi-day), (Currently Unavailable) [Exercise Component]
- PIO Emergency! Drill – How prepared are your PIO’s and spokespeople to respond to a crisis, disaster, or major interruption? This drill will test their skills of prioritizing information, writing and sending media releases, holding a press conference, and getting interviewed by local media in a fast paced and fun environment.
- PIO TTX – Public Information Officer-focused tabletop exercise; allowing participants
This page is still under construction; please check back again soon